Zwift's Identity Crisis: Price Hikes, a Discontinued Hub, and Free Competitors Circling
Zwift raised prices to $19.99/month, killed the Hub, and partnered with Wahoo — while MyWhoosh offers everything for free. Is the indoor giant losing its grip?
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Zwift raised prices to $19.99/month, killed the Hub, and partnered with Wahoo — while MyWhoosh offers everything for free. Is the indoor giant losing its grip?
Industry insiders point to a full wireless, 13-speed Shimano groupset launching in 2026. If true, this is Shimano's biggest leap in a decade.